For Immediate Release

Over the course of this blog it's essential that I stay up to date with newest and most current social media trends and to help me do this I will be listening to the weekly podcast called For Immediate Release.
16th April
For Immediate Release: The Hobson and Holtz Report

Main Topics discussed included:

• Update on Pinterest Report from last week
• A recap of Ragan’s International Public Relations and Social Media Summit in Amsterdam last week
• A discussion on whether Procter & Gamble made the right decision to block employee access to Pandora and Netflix
• Michael Netzley’s Asia Report focuses on the right amount of transparency and China’s political legitimacy crisis
• Dan York’s report includes Facebook’s acquisition of Instagram and the photo service 500px
• Five ways to get the most out of your Google+ experience

Things I found Interesting

The one thing I found really interesting is the campaign that confused.com are doing using Pinterest. They have found out that 40% of women drive wearing heels! So to encourage better behavious they have launched a competition to win a pair of roll up ballet pumps and to be in for a chance of winning you have to pin a picture of you wearing your most outrageous shoes. I think this is really great as the company confused.com are using one the largest growing social networking sites to engage with their customers to do something very beneficial. What a great PR campaign, as it not only increases their profile but creates a good aura about the company.

I don't know too much about Pininterest but I will definitely be looking into further.