The Future Of Fashion Blogging

Lately, blogging has taken a back seat for me. I haven't been blogging and I definitely haven't been reading as many blogs let alone discovering new ones regularly like I was doing before. But I did happen to stumble across this post by Fashion Rambler that really made me think about the future of fashion blogging. For those of you that haven't read it, he discusses the professionalism of blogging, the current state of the bloggersphere and what the future holds for blogging. But what are the pros and cons of fashion blogging? And who is currently doing it best?


Fashion Week is a really good example of the pros and cons of fashion blogging. With Global Fashion Weeks having come to a close, posts are popping up everywhere over the bloggersphere about peoples fashion week experiences, opinions on shows and what they wore. But really how rich is this content? I think it all depends on the individual e.g. what job they have and how long they been in the industry to make their content credible. Also naturally as creative people we focus mainly on the aesthetics and not so much on the content. I think there is definitely a lack of interesting content on fashion blogs that I am currently reading.


I personally have started to grow tired of the big and really popular blogs and am definitely more inclined to read blogs with not as much popularity. India Rose and My favourite company blog definitely has to be Topshop InsideOut.

India Rose

Personally the reasons that I love these blogs is for the following reasons:


India Rose

-        It’s authentic, not too many sponsored posts and it follows the pattern of her life and the things that are happening in it. You get the feeling that blogging is part of her life rather than being her life.

-        A good balance of posts. The posts are generally about fashion, music and herself. She does a couple of outfit posts every so often and intermittently puts in content about clothes that she loves or new designers that she’s found.

-        Her tone of writing is really good, it’s not condescending or patronising. It’s friendly and you feel like it’s a friend talking to you. It makes it much more credible  and interesting to read. With each post you get to know her better.

Lucy a Junior Buyer at Topshop

Topshop – Inside Out

-        The main reason I like this blog is for the content. You get an insight into the company with interviews with people of all different levels.

-        They give you backstage pictures and an insight into how their catwalk show is created.

-        Like India Rose, it has a friendly tone and gives Topshop a personality.

-        It’s always up to date with the newest social, fashion and beauty trends. They also speak to key people in the industry.

-        Overall you realise how much Topshop do behind the scenes. The blog allows you to become part of their world.

 It’s really difficult to tell what the future of fashion blogging will be but it has definitely taken a dip. I think both personal blogs and company blogs need to go back to the core of who they are and what they want to  get across from the blog and that will make the blog far more successful.